#10    TELEMARKET 
June  2018      Via Cristoforo Gluck 48

PARASITE 2.0    PIETRO MAZZA    VALENTINA CAMERANESI    LUCA MASSARO    GIORGIA CABONI    FILIPPO LUINI
“What might be more interesting is to consider how the very properties of spreadability that characterize digital objects can be turned to advantage to make them collectable as well. Paradoxically, an object whose image is very widely spread is a rare object, in the sense that few objects have their images spread widely. This can be exploited to create value in art objects that are not in the traditional sense rare and singular. The future of collecting may be less in owning the thing that nobody else has, and more in owning the thing that everybody else has.”