#4    VIETNIK.PERSONA.CO
2017-2018
9 chapters website
vietnik.persona.co (coming soon)A work-in-progress online counterpart and virtual corollary to the printed book “Vietnik” (2017).
It will be updated with photographs, texts, multimedia and interactive contents, performances
and exhibitions documentation, original material made exclusively for the website.



Chapter I - The Life of Vietnik talk performance @ NRW-Forum Düsseldorf
A keynote slides presentation emulates and subverts the codes of today portfolio reviews.
“Vietnik”, a made-up persona from the presented photobook, is posed as the real protagonist of the public talk,
and his “biopic” stands in for the requested formula of portfolio and Curriculum Vitae.


Chapter II - coming soon







#3A    LE STELLE DI MARIO SCHIFANO
marioschifano.com
website, 2018

Monica De Bei “..He started to build his own web domain, one of the firsts in Italy. He liked the idea of the website as a place, a home..”. An interactive tribute to “Le Stelle Di Mario Schifano” the painter sole music album released in 1967 .


#3B    NEWS LETTER
tribute to Agenzia Fax by Alighiero & Boetti
newsletter, 2017


A bespoke email subscription delighting you with exclusive E-Mail Art content made specifically for Gluqbar subscribers. A tribute to Alighiero Boetti’s unrealized project “Agenzia Fax” an agency sending artworks via fax.






Gluqbar Editions (former LDS Editions) is a quasi-publishing house established in 2014 by Luca Massaro as an experimental platform focusing on traditional printed matter and its future virtual corollaries. We produced and distributed our own books and websites. We also accept submissions and commissions to design virtual and printed matter. 


#2B    CAPTION THIS/PICTURE THIS
2015
artist exhibition catalogue
open edition A5 booklet






“Caption This” screengrabs a glitch of Google Translate.

Google engineers have trained a machine-learning algorithm to write picture captions using the same techniques it developed for language translation.

“.. But what if we instead merged recent computer vision and language models into a single jointly trained system, taking an imageand directly producing a human readable sequence of words to describe it?

This idea comes from recent advances in machine translation between languages, where a Recurrent Neural Network (RNN)
transforms, say, a French sentence into a vector representation, and a second RNN uses that vector representation to generate a target sentence in German.” – Google Blog
#2A    POCKET DICTIONARY
2015
artist exhibition catalogue / pocket dictionary
temporary instagram account



“I often think there should exist a special typographical sign for a smile- some sort of concave mark, a supine round bracket, which I would now like to trace in reply to your question." – Vladimir Nabokov

Emoji - 絵文字 literary means “image-word” 😐

A pocket photo dictionary: mobile phone word-images are captioned with an emoji.
Conceived as an exhibition pocket catalogue for Luca Massaro’s solo show at F4 Treviso and as a mobile sequel to “Foto Grafia”


#1B    THE EAGLE & THE TOAD
2015
interactive HTML
lucamassaro.net/the-eagle-and-the-toad





interactive HTML photo novel

The virtual photo novel deepens some themes of the printed publication without unlocking its mysteries, resulting a kind of prequel or an expanded narrative framing: the audience can choose its reading itinerary (reading time from first to last page varies from 10 seconds to 30 minutes and more), in the narrative multiverse “forking paths”. “The Eagle & The Toad”
is the virtual corollary to the printed book “L'Aquila e La Rana”.


Read it here. more info: english interview ; italian interview.
#1A    L’AQUILA E LA RANA
2014
newspaper artist book
10 €






According to several scientific studies, hundreds of frogs deserted theirmating place in the days before the 2009 earthquake in L’Aquila, Italy. An ancient legend attributed the occurrence of an earthquak to the jumps of a giant frog, carrying the Earth on its back.  Zheng Heng, Chinese scientist, invented in 132 a seismograph, called Didong Yi, at the base of which eight frogs were represented.

L’Aquila e La Rana was produced during an artist residency in L'Aquila, Italy, and was recently developed with an interactive digital corollary (The Eagle and The Toad).
As an experiment of bestiary in the book-format of a newspaper, the artist book investigates in what terms the prevision of natural phenomena, synchronicity and the imaginary (The Frog) are related to the vision of the natural world, real time and documentary (The Eagle).



+ more infos: www.lucamassaro.net/L-Aquila-e-La-Rana

limited edition of 300 numbered copies
36 pages
289x380mm
52gsm newsprint paper
full-colour offset press printing
printed in UK in October 2014


graphic design by Luca Massaro and Alice Zani
(special thanks Alisa Maria Wronski)
final text by Sabrina Ragucci

#0B    THE CONTINOUS EXHIBITION
2012
Cinema 4D video/ Paris studio installation




#0A    QUADERNO
2012
handmade unique artist book





VIA C. GLUCK 48
20125 MILANO ITALY
© 2018  LUCA MASSARO
WEBDESIGN GLUQBAR